I’m talking to a fellow PROSOCO employee. I’ll call her “Peggy,” since she’s shy and asked me not to use her real name when I told her about my idea for this post.
Anyway, one of Peggy’s friends asked her the other day — “what do they do where you work?”
Peggy said she immediately flashed on old buildings being restored; new ones being cleaned and protected; concrete floors getting polished and decorated; air and water barriers making buildings more sustainable and energy-efficient; our toll-free telephone Customer Care Reps and field representatives helping with knotty construction problems; free training for contractors, distributors, specifiers and architects; and a lot more.
The trouble, she said, is how do you sum all that up into one short description? Peggy said she didn’t want to deliver a lecture. She just wanted to answer the question “What does PROSOCO do?” briefly but accurately.
Great challenge for a writer. Because admittedly, we do a lot at PROSOCO.
So I came up with a spectrum of responses. Which one you use depends on the level of interest of the person asking, and the amount of time you have to respond. There’s the micro- and short-versions for the elevator. There’s longer versions for when we’re in front of groups.
Here they are.
WHAT DOES PROSOCO DO?
Makes construction products.
Makes products for construction of new buildings and restoration of old buildings.
PROSOCO makes products that improve the appearance, durability and energy-efficiency of buildings new and old.
PROSOCO products make architecture new or old look better and last longer. They do it by cleaning and protecting concrete, brick, and stone buildings. They make concrete floors look better and last longer. And PROSOCO products make buildings energy-efficient and sustainable by stopping costly air and water leaks through walls.
Got all day version
PROSOCO makes products for three areas of building construction. They include:
• Sure Klean, Enviro Klean and Weather Seal cleaners and protective treatments for new, existing and historic concrete, brick and stone architecture.
• Consolideck products that improve the appearance and performance of finished concrete floors by cleaning; hardening-densifying; adding gloss, shine, and color; and protecting against stains and etching.
• PROSOCO R-GUARD Air and water barrier systems that stop costly, destructive air and water leakage through the building envelope. R-GUARD FastFlash products are also used in window retrofits and waterproofing walls and vulnerable building transition areas.
PROSOCO products are well-known for industry-best customer support that backs up every gallon. They are also known for ease of application, working as promised and being made for the real-world job site conditions construction professionals face every day.
Peggy, I hope that helps.